• Musafir.com is an online travel agency and booking platform that provides a wide range of travel services to customers. It was founded in 2007 and is based in the United Arab Emirates. Musafir.com offers services such as flight bookings, hotel reservations, holiday packages, visa assistance, and travel insurance.

• The platform aims to make travel planning and booking convenient and seamless for users, offering a user-friendly interface and a variety of travel options to choose from. Musafir.com caters to both domestic and international travel needs, serving customers in several countries.

• Data: Flights over 3000 destinations, hotels in over 8500 properties, Holiday experiences and Visa procedures

• How to differentiate Musafir India from other OTA

• How to enlarge the data base

• How can Musafir reach the top 5 OTA's in India in the next 5 years

INDIA'S INTERNET USERS

• India has an internet user base of about 354 million people as of June 2015.

• According to Google India, there were 35 million online shoppers in India in 2014 Q1 and is expected to cross 100 million mark by end of year 2016.

• India has the third largest number of internet users after China and the U.S.

• Indian consumers view the concept of package tours more as a sign of luxury.

• Indian consumers are extremely price sensitive.

• Customer service is extremely important

• MAKE MY TRIP

  • 48% of the market

  • Started in 2000

  • 8,3 billion visitors in 2014

  • 19% mobile basis

• YATRA

  • 24% of the market

  • Started in 2006

  • Has won 3 awards at the India Tourism Awards

  • Important local acquisitions

  • 5,5 million users per month

• CLEAR TRIP

  • 18% of the market

  • Started in 2006

  • 6 million users on Deskopt

  • 2,5 millions on mobile per month

  • 20% flights, 25% hotels, 50% train bookings

• INTERNATIONAL COMPETITORS

  • Expedia

  • Trip Advisor

  • Skyscanner

  • Fare Compare

  • Akbartravels

  • Goibibo

  • Last Minute

Service 1: Flight + Cab (combo) Booking Service

• Flight Bookings is the integral part of musafir.com. It comprises of 80% of share in the revenue generation and customer acquisition for the company.

• This service can be integrated with cab booking services for pickup and drop from home to the airport. This service will provide convenience to the customer thereby increasing sales and customer loyalty towards musafir.com

 Service 2: Provision For Offline Services By Setting Up Offices

• Only 350 million users out 1.2 billion population of India are connected to the internet. Have the business (offline + online) to achieve higher expansion rate for the company in India.

• If the offices are set up by entering into partnership with the reputed local Travel and Tourism company then the market penetration rate will be much higher and also saving time, money and manpower than in case of independent office.

• Indian culture: Physical experience of the brand, premium service and personalization

• Kiosks in malls and public areas

Service 3: Flight Booking Service Differentiation

• Car rental services from the destination airport will also prove beneficial for the customer and add to their convenience and also it will save their time and money

Service 4: Corporate travel

• Corporate Travel arm has the potential to be hugely profitable with lower margins than the retail arm but higher annual turnover: Margins lower than retail, Turnover higher than retail and Less interaction and support required by corporate clients.

• GBTA upgraded its forecast for the second straight time projecting India’s total business travel spend to grow 9.8 percent in 2015 and 10.9 percent in 2016 – the first year of double-digit spending gains since 2011.

• Other competitors, Concur and SAP, Makemytrip, Egencia, FCMTravel Solutions (link up with Flight center an Australian listed company)

• JV with international companies specializing in Corporate Travel that do not have a base in India.

• B2B model focusing on large online streamlined booking processes

• Alternatively, the purchase of small set travel agencies in major cities in India with a portfolio of corporate clients will be an ideal way to establish a physical presence and create inorganic growth.